Global e-commerce and Internet marketing: Event Viewer Nikhilesh Dholakia is a great book that explains all this.
Specialists from business and science meticulously researched, compelling analysis of the impact of globalization, technological innovation and relentless competition for the development of e-commerce and marketing. The editors offer practical knowledge, empirical findings are important, and new opportunities for understanding the subtleties of the rapidly morphing world of electronic commerce.
Another book that I really have a Cyberpop: digital lifestyle and culture matrix Eva Sydney.
Cyberpop: The digital lifestyle and cultural resources is the investigation of cyber-culture and its popular cultural products. Each chapter is devoted to a specific cyberfiguration, including Hollywood movies (Gattaca, "The Matrix"), fiction (Neuromancer, William Gibson, Scott Westerfeld Polymorph), advertising for digital products and services (AT & T "mLife" campaign), Video Games (Tomb). Any careful reading shows how the digital presentation of the life and personality, which generally fetishize the computer and a "high tech" aesthetic participation in digital capitalism and cyber-culture commodity.
What I see on the Internet, and around me this wonderful and crazy explosion of virtual stores, such as, Y-Red.com (also StreetWearAndRed.com). The purpose shop offers a cool design for urban and fashion along with the elegant ideas of modern man.
At the same, that the explosion could be my book, as well as my new CD with rock and metal guitar solo for multimedia.
I fear that all this leads to a bubble in the future. How are we going to be fascinated by the virtual world and how we can stay away from reality? (O, our new virtual reality?).
E-commerce, cultural fact?
Labels: E-commerce